![](https://s-media-cache-ak0.pinimg.com/236x/52/0c/21/520c21cb91e32f2cc5c32a0b4044c433.jpg)
The original mods were art students and working class teenagers, their main aim in life was to look good, the right clothes from head to toe often long before anyone else got the latest fashion.
The magazine is aimed at men mostly because I am doing a photoshoot of mod 1960s fashion.
Pictures are used to advertise men's suits based on the 1960s designs. The photographs have been taken in and about of London town. models have been uses to advertise the garments. This design is similar to what I would design because of the suits used in the photos shown.
A modern example of mod style closely linked to London night-life, suits with a touch of casual to create a sharp look.
The above design is modern as the latest designs are used. target audience is early 30's. picture looks like it is used on a billboard as the images are zoomed out. models are used fashion models/ working men. hard lighting is used on the pictures to make the models stand out. not similar because of location.
![](http://www.modculture.co.uk/wp-content/uploads/2012/07/mod_wiggins.jpg)
Take the leading man of current mood movement. each in their own way icons musician Miles Kane , actor Martian Freeman and Tour de France winning cyclist Bradley Wiggins.
The design look like Fred perry because Fred perry t shirt is shown in the image. Target audience are teenagers as jeans are shown. photographers are used base in a shed selling bikes and parts / models are teenagers soft lighting is used on the images. This design is similar to the photo shoot I am doing in the studio because the fashion is mod fashion.